Pre-Conference Day - Monday, 23 January, 2012

Seminar Room, NH Berlin Mitte, Berlin, GermanyBuilding of NH Hotel Mitte at Leipziger Strasse 106 - 111


Exchange of Experiences & Updates on Technologies

Education & Training Course for Publishers, Information Specialists and Students


The Conference starts with the Pre-Conference Day on Monday, 23 January. This special day has been created for (mostly younger) publishers, librarians, information specialists and students of media, information science, publishing, bookselling and library courses, who want to get an update on what is going on in our world and to share information and experiences in an informal and international atmosphere. Participants enjoy a special discount of 20% if they also register for the APE 2012 Full Conference.

All Participants will receive a "Certificate of Attendance".



Venue of the APE 2012 Pre-Conference Day:

NH Berlin Mitte
Leipziger Strasse 106 -111
10117 BERLIN, Germany
E-Mail: nhberlinmitte (at)



PowerPoint Presentation will be available after the Conference, please click Program Pre-Conference Day for downlaod.



click Program Pre-Conference Day: preliminary status 16 January 2012

Doors open for Registration (Coffee & Tea)


Opening Remarks by Arnoud de Kemp (APE 2012 Organisation Committee, Berlin) about the day and Anthony Watkinson (Department of Information Studies, University College London, England) about the Program.


The Perfect Storm: Google, social media, mobile devices, data, e-books, power browsing and disintermediation by Professor David Nicholas (CIBER Research Ltd., Newbury, England) and Anthony Watkinson (Department of Information Studies, University College London, England)


Professor David Nicholas, the Director of the CIBER-Research group, and Anthony Watkinson, a founder member of the group, will address a number of burning questions with the help of the massive evidence base amassed by CIBER on the behaviour of the virtual scholar. Are publishers in denial about to be decoupled from their readership by social media and the smart phone? Are publishers offering an immersive einvironment to the Google generation? The session is not intended to be bounded and it is hoped that the discussion, that will be encouraged, will range over the whole range of thinking about scholarly communication as it might be transformed.

In his introduction David Nicholas will explain just how much is changing out there and Anthony will dwell on the extraordinary persistence of the old model – and some reasons why. In this context David Nicholas will look at mobile technologies and social media. Are scholars already creating new paradigms?

Anthony Watkinson will look at the role of the so-called fourth paradigm – the recognition of a new supremacy for data in the research cycle. He will also critique the various versions of the ‘Article of the Future’.

We hope to demonstrate what research tells us and what this might mean for the future. The content of the presentations will be drawn from recent intensive research by CIBER and recent Bloomsbury Conferences.


Coffee & Tea and Networking


PANEL: Changing Formats - faster, shorter, open. Science publishing in flux organised by Joachim Engelland (Publishing Consultant, Berlin) and Michael Huter (Huter & Roth, Vienna, Austria): with Dr. Thomas Mager (VP, Publishing Product Development, Springer, Heidelberg) and Bas Straub (Publishing Director Journals, Elsevier, Munich)


Publishing research is subject to constant change. And this challenges all inhabitants of the publishing eco system – library budgets, publisher strategies and research funding and administration. For many decades books have been losing ground to journals and magazines. More recently online
editions overtook printed journals, meanwhile research articles are published „online first” – long before the journal issues is being composed. And this is not yet the end of the development. In some research areas the journal article shows disadvantages. Albeit electronic – it is too slow, too long,
self-contained. New formats and categories are at the rise: Blogs, Wikis and - already fairly standardized - „protocols “. The panelists will discuss these trends and the effects on their specific
area of work: in the library, in publishing and in research funding.


Buffet Lunch and Networking


Session: East meets West and West meets East. Intercultural Matchmaking between European and Chinese Academic Presses

by Mrs. Xu Jie (School of Information Management, Wuhan University, Wuhan City, P.R. China) and Dr. Matthias Wahls (Publishing Consultant, The Hague, The Netherlands)


Dr. Matthias Wahls, founder of the Intercultural Publishing Consultancy in The Hague, and Mrs. Xu Jie, M.A., now a PhD research student of Wuhan SIM & Leiden University, will address a colourful mix of interesting and unexpected hurdles, any Western academic publisher may come across, while walking the bridge towards the East, for the purpose of partnering up with Chinese publishers.
Do Western academic publishers from the various European countries all approach “China” in a similar way? Do STM-focused presses behave different than an H-SS interested publisher? How do Chinese scholarly publishers react towards the different kinds of approaches by their Western counterparts? What expectations are there on both sides? What works? What does not work? How do western publishers adjust and react to changing needs of their Chinese counterparts? Do they adjust? Don’t they? What happens, if not?

In his introduction, Matthias Wahls will review his experiences since 2005, when he travelled to China for the first time. What success-stories and failures has he witnessed since then? An attempt will be given to analyze success and defeat. Mrs. Xu Jie, who is working together with Matthias Wahls, will bring in the “Chinese View” and complete the experiences between East and West. This will be a very interesting session to all those who want to understand more of publishing opportunities in China.



Session: Semantic Publishing: Just a buzzword? The current state of the Semantic Web and a hands-on example of multidimensional microcontent

by Michael Dreusicke (CEP. PAUX Technologies, Berlin) and Professor Dr. Felix Sasaki( DFKI / W3C Germany/Austria)


The "Semantic Web" is discussed in an increasing number of conferences and publications. It has become an important part especially in the field of middleware. Almost every day new applications are being announced.
Based on practical examples Felix Sasaki will explain the basic principles of the Semantic Web. He will also give an outlook on future applications.
Michael Dreusicke will explain the technology enabling semantic publishing. This will clearly show the advantages of Semantic Web for authors, readers and publishers.


Print versus E: How mobile Applications are giving us the Best of both Worlds

by Bas Straub (Publishing Director Journals, Elsevier, München)


Since the launch of the first major platform for disseminating scholarly articles we have seen a move from print publications towards electronic dissemination. At the same time the merits of print, in the form of readability and 'point of need', are still valued. Can the introduction of tablets mean that we have the best of both worlds? Bas Straub will give an overview of the various platforms and initiatives and discuss how the advent of 'mobile' could change the dissemination of scholarly publications.


Coffee & Tea


Round Table: "All Things Considered? Successful Publishing amidst eBooks, Apps and Social Reading"

organised by Monika Kolb-Klausch and Judith Hoffmann (mediacampus frankfurt|die schulen des deutschen buchhandels, Frankfurt): with Thomas Zorbach (Managing Partner, vm people GmbH), Hans Huck (ECHTZEIT, Hamburg), Monika Kolb-Klausch (mediacampus frankfurt) and Joachim Engelland (Joachim Engelland Publishing Consultancy, Berlin)


Information «to go»: Innovations and digitization changed our handling of information as much as our consumer behaviour. Information should be accessible anytime, deliver also background information on the topic, and, last but not least, be relevant and at best for free…
But what does that mean for publishing? Which challenges do we have to face in the near future? This session will deliver insights into current trends and developments, with an initial talk on the status quo and an interesting debate on what’s to come and how these developments will change job profiles, requirements and qualifications. Get expert opinions on topics such as e-books, apps and Social Reading as well as the unique opportunity to get answers to your most urgent questions.


End of the Pre-Conference Day by Arnoud de Kemp. All Participants receive a Certificate of Attendance. Please note: date of Pre-Conference Day, APE 2013, is January, 2013