Pre-Conference Day - Monday, 18 January, 2010


The Conference starts with the Pre-Conference Day on Monday, which takes place in one of the Seminar Rooms in the NH Berlin Mitte, near to Gendarmenmarkt. It's a very convenient location for our purposes, equipped with modern technology and lunch buffet and snacks, tea or coffee are nearby.
All Participants will receive a "Certificate of Attendance".
NH Berlin Mitte
Leipziger Strasse 106 -111
10117 BERLIN, Germany
E-Mail: nhberlinmitte (at) nh-hotels.com
APE Short Conference Report 2010 is available.
PowerPoint Presentations are available, please click Program Pre-Conference Day for downlaod.

08:00 - 09:00
09:00 - 09:30
09:30 - 10:00
10:00 - 10:30
10:30 - 12:30
12:30 - 13:15
13:15 - 14:30
14:30 - 15:00
15:00 - 16:30
16:30 - 17:30
17:30
Doors open (Coffee & Tea)
Opening and Welcome by Dr. Sven Fund, Managing Director, DE GRUYTER, Berlin
Introduction & Overview by Professor Dr. Stefan Gradmann, Humboldt-Universität-zu-Berlin: Disseminate or Exploit? Some Remarks on Open Access, Merchandising Information and the Future of Electronic Publishing
Coffee & Tea
Workshop 1: All Rights Reserved? Copyright in the Digital Age. Organised and chaired by Joachim Engellad, Publishing Consultant, Berlin
Dirk Fernholz, Senior Manager, e-Products Operations, Springer Verlag, Heidelberg: Monetizing on Rights - the Publisher Experience
Edward Colleran: The Role of CCC in Copyright Licensing
David Bishop: All Rights Reserved? Copyright in the Digital Age
Paul Greenwood: What can VG WORT do for publishers?
Thies-Peter Engelhardt: Published Scientific Information in Bayer Schering Pharma
Buffet Lunch
Workshop 2: Product and Market Development
Organised and chaired by Matthias Wahls, mwpublishingconsultancy, The Hague
Dr. Els van Eijck van Heslinga and Marcel Ras, National Library of The Netherland, The Hague: No Business without Insurance. The Problem, the Solutions and the State of Affairs of Permanent Access to Digital Objects
Katrin Siems, Business Development, DE GRUYTER, Berlin: First to hire or first to fire? About the Value Proposition of Business Development
Matthias Wahls, mwpublishingconsultancy, The Hague: Bridging East and West: Academic Publishing in China
Coffee & Tea
Workshop 3: Innovation: The Future of Scientific Publishing. 3 Scenarios
Organised and chaired by Ehrhardt F. Heinold, Heinold, Spiller & Partner, Hamburg
Speaker to be announced: The conservative model: still going strong?
Dr. Guido F. Hermann, Managing Director, Thieme Chemistry, Thieme Verlag, Stuttgart: Plus ça change ...: What creates value in Scientific Publishing?
Dr. Svenja Hagenhoff, Chair of Information Systems and eBusiness, University of Göttingen: New Information and Publication Services
Prof. Dr. Stefan Gradmann, Humboldt-Universität-zu-Berlin: Beyond Documents
Panel: Bright Ideas, but not in My Company! How to be successfull in your organisation? Discussion on Competences needed
Moderated by Arnoud de Kemp, digiprimo GmbH & Co.KG, Heidelberg
On the Panel a.o.: Ute Kammerer, Corporate HR Development, Springer Science + Business Media, Heidelberg; Mark Lane, Mark Lane Consultancy, UK; Prof. Dr. Stefan Gradmann, Ehrhardt F. Heinold, Joachim Engelland and Matthias Wahls.